小程序订阅消息发不出去

https://developers.weixin.qq.com/miniprogram/dev/api-backend/open-api/subscribe-message/subscribeMessage.send.html 

‘errcode’ => 43101,

  ‘errmsg’ => ‘user refuse to accept the msg rid: 5fae03d2-327c4171-7aa8aee2’,

明明已经订阅了啊，很奇怪