调用【小程序订阅消息接口】，返回 api is unauthorized to component？

调用：https://api.weixin.qq.com/cgi-bin/message/subscribe/send?access\_token=ACCESS\_TOKEN

文档路径：https://developers.weixin.qq.com/miniprogram/dev/api-backend/open-api/subscribe-message/subscribeMessage.send.html

返回：api is unauthorized to component hint  

请问怎么处理呢